Anna AI booked us for multi day conference coverage: executive headshots, speaker sessions, booth documentation, and interviews.
What they did not have was anything running on the booth itself.
A trade show booth competes with a hundred other booths for a glance. Static signage and a laptop demo lose that competition. But nobody plans a booth video mid conference, because by the time you notice it is missing, the show is already running.
Day one. Executive headshots for the leadership team and key personnel, giving them a consistent image library for marketing, press, and internal use.
Day two. Full photo and video coverage of Anna AI's speaker sessions, presentations, and audience.
Working with the team that day, it became clear the booth needed something moving. We proposed a concept, built it from footage shot that morning, and cut it overnight.
Day three. The video was playing on the booth. We spent the final day capturing what happened around it: product demos, attendee conversations, team engagement, speeches and important executive interviews.
A booth asset that did not exist when the conference started, running on the floor while the conference was still happening. Complete photography across all three days. Speaker session video. Executive headshots. Interview content and a recap sizzle.
The value was not just coverage. It was noticing what was missing and having the pipeline to fix it before the show ended.