In 2020, Undisputed Visual Media was part of the beta development and testing phase of Virtual XR Production in Las Vegas. This groundbreaking technology has since become a game-changer in the film industry, offering significant advantages over traditional green screen filmmaking.
Unlike conventional green screen setups, Virtual XR Production utilizes massive LED walls displaying real-time, high-resolution environments powered by Unreal Engine. This allows actors and filmmakers to see and interact with their surroundings in real time, providing a more immersive and realistic experience.
✔ Real-Time Lighting & Reflections – The LED walls cast accurate lighting onto actors and objects, eliminating the need for artificial post-production color correction.
✔ Instant Scene Changes – Swap out locations at the click of a button, from alien planets to futuristic cities, without ever leaving the studio.
✔ Enhanced Performances – Actors respond naturally to their surroundings instead of imagining scenes on an empty green screen.
✔ Reduced Post-Production Work – Eliminates the need for extensive compositing, saving time and budget on VFX.
✔ More Control Over the Environment – Adjust lighting, time of day, and camera angles without costly re-shoots.
Since our early testing of Virtual Production technology, it has gone on to be used in major Hollywood productions like Star Wars and top-tier streaming series. At Undisputed Visual Media, we continue to evolve, integrating AI filmmaking and advanced virtual production techniques into our workflow, leading the charge in next-generation content creation.
Want to harness the power of Virtual Production and AI storytelling for your project? Let’s create something groundbreaking together.
Want to harness the power of Virtual Production or AI storytelling for your project? Let’s create something groundbreaking together.
Behind the Scenes: Beta Testing Virtual XR Production in Las Vegas (2020)
Damien J. Bartlett was asked to come in and write & directed a short film to demonstrate the potential of a then newly developed concept in filmmaking. Although the project was not flawless at the time, it laid the groundwork for further advancements. Since its initial release, this innovative approach has undergone significant refinement for application in film and television production, highlighting the ongoing evolution of the industry.
We played a key role in helping develop sizzle content showcasing the applications of virtual production technology. This initiative ultimately helped establish a partnership for our client, who has since become the leading virtual production team in Las Vegas. The adoption of this technology greatly reduces both the time and costs associated with shooting commercials, films, and television productions.
Looking for a Director for your next Virtual Production shoot or to plan content - rech out any time!
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