Nacho Daddy needed content that could hold attention on Instagram and TikTok without looking like an ad. Their brand is loud, funny, and specific, and generic promotional video was never going to carry it.
We were brought in through their marketing vendor to help direct and produce multiple short form campaigns to a prewritten script.
Restaurant social is a crowded category where most content is a plate on a table with text over it. Standing out means concepts, casting, and comedy timing, not better lighting on the same shot everyone else is taking.
Valentine's Day cocktail promotions. A large scale Harlem Shake recreation with a cast of staff and customers. Multiple St Patrick's Day leprechaun comedy skits.
Every piece was concepted, directed, shot, and cut for the platform it was going to live on. Fast, funny, and framed vertical from the start.
Strong engagement across Instagram and TikTok, and one St Patrick's Day leprechaun spot became one of Nacho Daddy Las Vegas' top four highest performing social posts of all time.
That result came from organic reach, not spend. Creative work outperforms ordinary promotional content, and on a platform where the feed decides what gets seen, that difference compounds.
Running an event where the content needs to go out before everyone flies home?